Industry in detail

Tourism and Leisure

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Imagine day-to-day operations that, with advanced technology, strategic branding, and targeted digital communication, delight your guests. With our support, you help them create unforgettable memories, increase their engagement, and turn your destination into an Instagram success story that keeps attracting new visitors.

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We turn stays into experiences


A good story can be the first step for a destination to move beyond mere accommodation and get closer to your guests' hearts. To achieve that level of engagement, we use a unique approach that combines creativity, design thinking, and innovation consulting. 

With the right strategy, your brand can set out on a path to growth, and your processes become simpler and more efficient. 

Transforming your booking platform


Although booking platforms are widely discussed, this area still offers numerous opportunities to transform and improve the user experience. 

Join us in the world of fully integrated platforms, powered by data and artificial intelligence and machine learning (AI/ML) technologies. We design a seamless user experience across all key stages of the booking process, from choosing a destination through to a simple payment. 

Technology upgrade for your facilities


Facilities across your resort can, with digital and design solutions, become a key part of your guests' unforgettable experience. 

Together with you, we design technological enhancements to your capabilities, from simple Wi-Fi network installation to self-service kiosks, user-friendly signage, or digital entertainment systems. 

Let's discuss your project.


From the Frog Perspective

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Fewer plugins: more security, speed, and scalability for your WordPress site

Tomaž Favai


WordPress’s exceptionally rich plugin ecosystem is a major contributor to its global popularity. The official WordPress repository lists more than 59,000 free plugins; including premium sources, there are likely more than 70,000, which means you can add almost any functionality with just a few clicks. This flexibility is one of the key reasons WordPress powers around 40% of all websites worldwide.

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Large Language Models for optimizing localized content creation

Vid Peršak


In the technology world, speed is one of the key measures of efficiency. We are currently living in the so-called content era of the internet. Every day, more than 7.5 million blog posts are published (source: Go-beyond.biz), 95 million photos and videos are uploaded, and more than 400 million terabytes of digital content are created in total. This volume of data puts tremendous pressure on companies and creators to produce content faster, smarter, and more efficiently.

Hf blog brand idenity touch points
Humanfrog's presentation at the KCDM training: Brand personality across all touchpoints

Matjaž Tomažič


A brand is the heart of a company's communications, and that communication will be significantly more effective if we build a personality for the brand that customers and other stakeholders will recognize at every touchpoint. I prepared a talk on this in June of this year for representatives of companies participating in the Competence Center for Design Management 4.0 (KCDM 4.0).