Digital transformation of one of the largest regional business and retail systems

Fragmentation and disconnection of systems 

BTC faced fragmentation of technologies and the server environment, which complicated management, slowed down operations, increased the risk of errors, and degraded the user experience.  

From fragmented systems to a unified digital experience 

With a multi-phase redesign of the digital ecosystem, we designed a unified architecture that connects the key parts of the BTC company into a distinctive, modern, and technically coherent whole. We aligned the visual identity and content structure and improved user journeys. The end result is a secure, clear, and device-friendly digital experience that enables visitors to interact with BTC as well as with the BTC City centers and Vodno mesto Atlantis in a simple, unified, and intuitive way. The new solution provides internal teams with simplified content management and a solid foundation for further digital development. 

Modern, secure, and user-friendly website 

We developed a modern, high-performance, and secure BTC City website that brings together the profiles of the three shopping centers in Ljubljana, Novo mesto, and Murska Sobota, along with a separate B2B section for business partners.

We paid particular attention to the diverse, content-rich offering of more than 400 providers, each with their own subpage. The system enables them to manage their own content and, once finalized, submit it for approval to the BTC City editorial team. 

The website is tailored to different user profiles, ensuring accessibility and effectiveness in engaging both end users and business partners. 

Quick online purchase, tickets always on hand 

We launched a modern online store where users can quickly and easily purchase e-tickets for Vodno mesto Atlantis and gift and e-gift cards for BTC City and Vodno mesto Atlantis. Users securely store their e-gift cards and e-tickets in Moj BTC City and in their mobile wallets, enabling a paperless, environmentally friendly, and convenient experience that aligns with modern shopping habits. By introducing online purchasing, we reduced the workload for staff and, in the first year alone, nearly a third of all BTC City and Vodno mesto Atlantis gift card purchases were made online. 

Complete control and security in a modern regional cloud

For each web application, we have set up a dedicated server environment within our own infrastructure. It operates in an advanced data center in Slovenia with ISO 27001 security standards. We manage the servers in a high-availability environment, which ensures uninterrupted availability even in the event of failures. As a provider of one of the largest regional clouds, we have full control over the infrastructure, securely connect applications, and enable reliable communication with external services.

BTC thus saves on costs, as there is no need for its own equipment, facilities, cooling, or maintenance. Capacity is continuously adjusted to the client's needs, which enables them to grow without large upfront investments and provides financial flexibility without compromise. Hosting in the same region also ensures better regulatory compliance and significantly lower latency when accessing services. 

For one of the largest regional business groups, BTC, we designed and delivered a comprehensive digital transformation. With the overhaul, we eliminated technology sprawl, unified the digital presence, and established a secure, modern, and user-friendly experience across all touchpoints. We set up an online store for purchasing e-tickets and gift and e-gift cards, enabling a simple, fast, and environmentally friendly purchase with the option to store in digital wallets. The Moj BTC City user system connects all services into a single account, providing centralized access to orders, e-products, and the archive, and seamless operation in the background, where five different external systems are synchronized. 

Each application runs in a separate server environment within our infrastructure, located in an advanced data center in Slovenia and compliant with ISO 27001 security standards. High availability, full control, and reliable connectivity to external services enable BTC to maintain uninterrupted operations, achieve cost savings, and scale flexibly without large upfront investments.