A modern digital experience for a water park of relaxation and fun.

Inconsistent digital structure for a complex offering 

The old website did not clearly reflect the dual nature of the offering, which combines the pool and wellness parts. As a result, users did not have a clear overview of the full range of services, which reduced the effectiveness of the presentation. Online ordering of services and registrations for programs were very limited, and the user experience modest. A large part of application processing was handled manually, which increased the risk of errors and delays in processing reservations. 

Presenting two themed areas on a single website 

The Atlantis Water Park website is part of BTC's shared digital ecosystem, which we began establishing in 2023. Atlantis consists of two thematically distinct areas: the Adventure World, intended for family fun, and Wellness Atlantis, offering peace, relaxation, and revitalization. This duality is clearly reflected on the website as well, where a clear separation between the two worlds is established already on the landing page. Users can quickly recognize which part addresses them, while moving between the two is simple and intuitive. The refreshed brand and updated corporate visual identity further emphasize the distinction between the two segments, and the complex’s renovation has also brought Wellness a physically separate entrance. 

Increasing sales via the website 

The redesigned website is not only a modern presentation of the offer with a consistent user experience across all devices, but also an effective sales channel with a clear structure and a goal-oriented user experience.  

A key part of the revamp is an innovative custom forms system that enables fast, tailored sign-ups for services and events such as birthday celebrations, courses, and programs, as well as an online store that enables the online purchase of e-tickets and gift and e-gift cards. Mobile friendliness, intuitive navigation, and simplified flows increase conversions and reduce the workload for staff. In the first three months after the redesign, online sales increased by 184 %, and traffic by 65 %. 

For wellness services such as various massages and therapies, we additionally developed a complex booking system on the Pricepilot platform, fully tailored to the needs of Atlantis Water Park. Together with the client, we designed flow diagrams, as the services require dedicated solutions, for example simultaneous booking for multiple people. 

Decentralized content management for greater agility 

The website runs on an open-source CMS that enables easy content editing, menu and campaign management, includes security features, and supports future upgrades. The editorial system operates on the principle of different user permissions. The main role is the admin, i.e., the BTC City editorial team, which has full access to all functions and content on the website. Editor 1 are employees of Atlantis Water Park, who can independently edit specific content sections, but cannot publish those changes themselves. Editor 2 has somewhat broader permissions and, in addition to editing, can also approve and publish content within their area of responsibility. 

The redesigned Atlantis Water Park website is part of the broader BTC City ecosystem and brings together two themed worlds, the Adventure World and Wellness Atlantis, which are clearly separated already on the landing page, enabling users to easily choose between family fun or relaxation. The new digital platform combines modern design, a color scheme in line with the new CGP, a two-level editorial system, and a range of advanced features: online purchases, service bookings, and program sign-ups. Mobile friendliness, an intuitive user experience, and a coherent technical architecture are the key drivers of the successful revamp.