A modern digital experience for a water park of relaxation and entertainment.

Misaligned digital structure of a complex offering 

The old website did not clearly reflect the dual nature of the offering, which combines the pool and wellness components. As a result, users did not have a clear overview of the full range of services, which reduced the effectiveness of the presentation. Online service booking and program registrations were very limited, and the user experience was modest. A large part of registration processing was handled manually, which increased the risk of errors and delays in processing bookings. 

Presenting two thematic sections on a single website 

The Vodno mesto Atlantis website is part of BTC’s shared digital ecosystem, which we began establishing in 2023. Atlantis comprises two thematically distinct parts: the World of Experiences, intended for family fun, and Wellness Atlantis, which offers peace, relaxation, and regeneration. This duality is clearly reflected on the website as well, where a clear separation between the two worlds is established right on the homepage. Users quickly recognize which part speaks to them, and the transition between them is simple and intuitive. The refreshed brand and redesigned corporate visual identity further emphasize the difference between the two sections, and the renovation of the complex has also provided Wellness Atlantis with a physically separate entrance. 

Increasing sales via the website 

The redesigned website is not only a modern presentation of the offering with a consistent user experience across all devices, but also an effective sales channel with a clear structure and a targeted user experience.  

A key part of the redesign is an innovative custom forms system that enables fast and tailored sign-ups for services and events, such as birthday celebrations, courses and programs, as well as an online store that enables online purchase of e-tickets and gift and e-gift cards. Mobile friendliness, intuitive navigation, and streamlined processes increase conversions and reduce staff workload. In the first three months after the redesign, online sales increased by 184 %, and traffic by 65 %. 

For wellness services, such as various massages and therapies, we additionally developed a complex booking system on the Pricepilot platform, fully tailored to the needs of Vodno mesto Atlantis. Together with the client, we designed flowcharts, as the services require specific solutions, for example simultaneous booking for multiple people. 

Decentralized content management for greater agility 

The website runs on an open-source CMS that enables easy content editing, menu and campaign management, includes security features, and supports future upgrades. The editorial system operates on the principle of differentiated user permissions. The main role is the admin, i.e., the BTC City editorial team, which has full access to all functions and content on the website. Editor 1 is assigned to employees at Vodno mesto Atlantis, who can independently edit certain content sections, but do not have the option to publish these changes themselves. Editor 2 has slightly more authority; in addition to editing, they can also approve and publish content within their area of responsibility. 

The redesigned Vodno mesto Atlantis website is part of the broader BTC City ecosystem and brings together two themed worlds, the World of Experiences and Wellness Atlantis, which are already clearly separated on the homepage, enabling users to easily choose between family fun and relaxation. The new digital platform combines contemporary design, a color scheme aligned with the new corporate identity (CI), a two-level editorial system, and a range of advanced functionalities: online purchases, service bookings, and program registrations. Mobile responsiveness, an intuitive user experience, and a harmonized technical architecture are key factors in the successful redesign.