- From the Frog Perspective
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AI is an accelerator. Not a substitute for expertise. What really happens before AI delivers a result. (Part 2)
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Everyone sees the AI results. No one sees the cockpit. (Part 1)
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The importance of clear copy and instructions on websites
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Digital projects: more than communication, more than IT
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Humanfrog's presentation at the KCDM training: Brand personality across all touchpoints
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Related Case Studies
Brand Analysis and Strategy
Laying solid foundations for brilliant creativity
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- Comprehensive analysis of the brand and target audience
- Definition of brand identity and values
- Market positioning and competitive analysis
- Brand architecture design
We believe that your brand is the core component of your customer experience (CX), so before we begin the creative process, we conduct an in-depth analysis of your brand and its target audiences.
Using a data-driven strategy, we analyze your products and services, users, and other stakeholders. Based on these insights, we define your brand identity and its market positioning, conduct a competitive analysis and a trend analysis, and design a brand architecture that enables clear product differentiation, even when products fall under the same umbrella brand.
Identity
We create brands that become part of everyday life
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- Development of the brand name and slogan
- Design of the logo and corporate identity (CI)
- Development of the brand’s visual and verbal tone of voice
- Design of the corporate identity manual
- Testing and adapting the identity for different markets and contexts
With a rich portfolio of successful brands, many of which we have developed entirely from scratch, we are your ideal partner for developing an identity that will inspire, stand out, and build long-term recognition.
Our creative team, comprising designers and copywriters, always aligns its creativity with your strategy and business objectives. We know how to ensure that your brand name, its logo, and overall visual identity are unique, adaptable, and recognizable, and that they convey their message effectively. Not only into minds, but also into the hearts of your customers.
Packaging and print design
Your brand across all touchpoints
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- Copywriting
- Graphic design
- Infographic planning and design
- Production of printed materials
You may know us as a web solutions provider, but our multidisciplinary team also brings extensive experience in graphic design and content creation for traditional media, from packaging, brochures, and catalogs to signage systems and printed materials.
With deep expertise in copywriting, typography, illustration, infographics, photo editing, and the production of printed materials, we are your ideal partner for the transformation of your brand’s visual identity across all key user touchpoints.
Video and animation
We put your brand in motion
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- Script and storyboard (storyboard)
- Animation
- Video editing
Most of the brands we co-create also gain their own motion dimension. Video content and animation, from television commercials to explainer videos, ensure that your product or service is easier to understand, more connected with users, and ultimately also more popular.
Our creative team brings your brand to life dynamically through scripting, motion graphics, 2D or 3D animation, and an end-to-end video production process, from concept and organization of the shoot to advanced post-production.
From the Frog Perspective
Tamara Žnidar Česnik
In Part 1, we established that AI is not a shortcut around expertise, but an accelerator for what we bring into the process ourselves. The outcome does not depend only on the prompt, but above all on the context, objectives, brand understanding, and the decisions that steer the AI. Without proper preparation, AI quickly generates content that looks fine at first glance but is too generic in practice and often ineffective. Now let’s look at what that preparation looks like in practice.
Tamara Žnidar Česnik
Today we encounter AI at every turn. Someone posts an ad that looks “wow,” while someone else posts an ad that already makes you a bit uncomfortable after the first scroll. Then we often hear: “AI is bad.” AI itself is neither good nor bad.
Sebastijan Pregelj
Have you ever landed on a website where you did not know where to click to reach the content you were looking for, how to submit an inquiry, or whether you had successfully placed an order because you received no notification?
Sebastijan Pregelj
Digital projects are a strategic platform that must simultaneously build the brand, deliver an exceptional user experience, and meet the highest technological and security standards.
Matjaž Tomažič
A brand is the heart of a company's communications, and that communication will be significantly more effective if we build a personality for the brand that customers and other stakeholders will recognize at every touchpoint. I prepared a talk on this in June of this year for representatives of companies participating in the Competence Center for Design Management 4.0 (KCDM 4.0).
