Comprehensive digital transformation of the region's leading thermal destinations
- CLIENT
-
- Terme Olimija
- Slovenia
- Terme Tuhelj
- Croatia
- YEAR OF IMPLEMENTATION
-
- 2013-present
Project in numbers
Between 2018 and 2024, Terme Olimia achieved a 120% increase in revenue from online bookings through digital renewal and optimization of online services. This confirms the effectiveness of the digital strategy.
Between 2022 and 2024, Terme Olimia recorded a 190% increase in revenue from gift vouchers and ticket sales following the upgrade of the online store and the introduction of advanced sales functionalities. This is the result of strategic digital development and a strong focus on the user experience.
In 2024, as many as 47% of all individual reservations at Terme Olimia were completed via online check-in, confirming the successful digitization of the user journey and greater efficiency upon guest arrival.
Challenge
Dispersion and lack of integration of key digital systems
The website was outdated and did not keep pace with the fast-growing digitalization of business processes and user needs. The booking process depended on the external Phobs system, which did not allow adding rich content to booking descriptions, such as descriptions, images or galleries, tags, information on what the accommodations include, etc. This made data management difficult, degraded the user experience, and limited opportunities for automation and further development.
Our solutions
A robust digital infrastructure as a foundation for growth
We started with a comprehensive website overhaul, as the existing site no longer met the digital requirements of users and the business. We designed the architecture and integrations between the website and key back-end systems, including the external reservation system. The new responsive website enables a seamless user experience and efficient real-time content and data management. In the background, we set up a reliable infrastructure on the Microsoft Azure platform, which ensures secure hosting and allows for future enhancements.
A considered digitalization process
- A Web platform for Terme Olimija and Terme Tuhelj
- B New website
- C Online store
- D Integration with back-end systems (DAR, CRM ...)
- E Customer data repository - loyalty program
- F Digital tickets with QR codes
- G Online check-in
- H System for generating promotional codes for private accommodation guests
- I Microsoft Azure infrastructure
First steps toward a data strategy
In 2018, we began to digitalize data flows in the company, which coincided with the introduction of the GDPR. We started preparing for the changes a year earlier. We established system integrations between core databases, the CRM, booking, and the website, enabling unified customer data management. We digitalized consent collection via tablets at hotel receptions, simplifying the process and increasing the number of consents gathered for communication across different channels.
The online store as a strategic channel
As part of the website revamp and refreshed corporate identity, in 2019 we launched the first Terme Olimia online store for selling gift vouchers. Already in the first holiday season, the store achieved outstanding success, with turnover exceeding EUR 100,000.
The store was strategically integrated with the DAR and CRM back-end systems, enabling user registration and the start of systematic data collection for the subsequent establishment of a loyalty program. At the same time, we introduced online check-in to shorten guest registration time and reduce front-desk workload.
A holistic digital experience drives loyalty
In 2022, we upgraded the online store into a dynamic digital sales channel, where the user experience became personalized, fast, and secure. In addition to purchasing tickets for Termalija, we enabled the selection of additional services, the use of promotional codes, and simpler redemption of gift vouchers. QR-coded tickets allow visitors to enter without waiting. A year later, we launched a separate presentation of Aqualuna and expanded user profile functionalities with a module for tracking loyalty points.
A time of trial
When devastating floods hit Slovenia in 2023, Terme Olimia stood with the people. The entire proceeds from two days of Aqualuna ticket sales, amounting to more than EUR 50,000, were donated to those most affected by the natural disaster.
Connecting local partners and automating processes
As part of the 2025 online store redesign, we introduced a system for generating promotional codes intended for partner accommodation providers. They can now offer their guests exclusive discounts on pool tickets, while Terme Olimia has full oversight of the use and impact of these benefits. The system operates automatically with the option of ongoing enhancements, simplifying management and strengthening local collaboration and sales.
Results
The digital transformation of Terme Olimia and Terme Tuhelj has reinforced their position as leading, technologically advanced, and user-friendly tourist destinations. The redesign of the websites on a modern platform with a responsive UX/UI design has enabled a superior, personalized, and omnichannel digital experience. Integration with back-end systems ensures optimized offer management, dynamic price lists, targeted promotions, and effective execution of the loyalty program.
An advanced online store, integrated with modern payment solutions, enables a smooth, frictionless purchase and efficient management of tickets and gift vouchers. The introduction of automated online check-in and the digitalization of user data significantly increase operational efficiency and reduce staff workload. All this is built on a secure, scalable, and highly available infrastructure that supports agile growth and development.
The comprehensive digital transformation has created a strong, data-driven ecosystem that seamlessly connects users, business objectives, and the latest technology. This innovative approach provides Terme Olimia and Terme Tuhelj with a competitive advantage in the market.
