A comprehensive digital experience for the new generation of dietary supplements
- CLIENT
-
- Junai d.o.o.
- Slovenia
- YEAR OF IMPLEMENTATION
-
- 2025
Challenge
Entering one of the most competitive industries
A successful entry into the dietary supplements market requires more than just a quality product. It calls for a comprehensive user experience that builds trust, enables a simple and reliable purchase, and supports long-term customer loyalty. It is crucial that the digital presence is modern, clear, and responsive across devices, as consumers expect easy navigation, quick access to information, and a seamless purchasing process. In addition, the brand must have a recognizable and consistent visual identity that clearly expresses its values and differentiating advantages.
Our solutions
A holistic experience designed with the user in mind
In the design process, we applied a design thinking approach as a strategic framework for addressing the complex challenges of the modern market. This user-centric approach enabled us to develop solutions that truly address user needs by combining empathy, agile testing, and data-driven iteration.
The end-to-end experience, from brand to digital platform, is built on the thoughtful integration of usability, technology, and brand value. The result is a scalable and adaptable solution, ready for rapid growth and lasting user loyalty.
Engaging the modern user
In designing the visual identity and packaging, we adhered to the brand’s key values: naturalness, efficacy, and trust. These informed minimalist, refined solutions with natural, subdued colors and typography to match.
The target group for Junai products comprises conscious, active individuals who value high-quality, safe, and transparent products and seek long-term support for a healthy lifestyle. Therefore, the packaging is not just a protective wrapper for the product but an important part of the user experience.
Systematic design for a consistent experience across all touchpoints
The holistic design system connects the brand identity and physical packaging with the web platform and advertising, creating a harmonious and reliable experience that builds long-term loyalty and recognition of Junai products. To ensure the brand remains consistent with the same tone and visual language across all touchpoints, we provided precisely defined visual identity and communications guidelines and, based on these, also developed an extensive design system for the web.
Technical core, ready for growth
We developed an advanced custom digital platform, built on the Laravel framework with the Twill content editor, enabling simple and flexible management of content, the product catalog, and promotions. The platform includes the Moj Junai user portal, where users can view orders, recurring purchases, and personal data. For marketing teams, we built a tool for quickly setting up landing pages, enabling agile campaign execution. In the background, data is synchronized with the ERP system and key metrics are transferred to Looker Studio, where comprehensive real-time analytics for decision-making are available.
- A Junai online store
- B Payment modules
- C My Junai
- D Content management system (CMS)
- E Tool for developing (landing) pages
- F Data synchronization with the ERP system
- G Data transfer to Looker Studio and Googe Analytics 4
- H Secure and scalable server infrastructure
Advanced digital infrastructure
The digital platform is built on a robust and scalable server environment that ensures outstanding data security and high service availability. Bidirectional integration with the ERP system ensures synchronization of inventory, orders, and user data, while integration with Google Analytics 4 and Looker Studio enables continuous analysis of business and marketing data in real time.
Built-in payment modules ensure secure and reliable online payments, and the entire solution is hosted on a secure and reliable server environment with high availability. This technological foundation delivers agility, scalability, and a superior user experience on all devices.
Results
We have established a modern, secure, and data-backed digital environment that goes beyond e-commerce alone – it serves as a platform for long-term brand building and strong relationships with users. We have provided the technological backbone for scalable growth, a visual system that strengthens recognition and trust, and a flexible CMS environment that enables marketing teams to respond quickly. Centralized analytics enable fast, informed decisions that support agile adaptation to the market.
Partners and integrations
-
- Google - Looker Studio
- GLS (parcel delivery system)
- ERP system
Scope of our work
-
Business Process Optimization
- Consulting for the client regarding document and contact management
- Proposal of solutions and integrations
-
Managed IT Services
- Organization of information systems
- Implementation of the Microsoft 365 environment
-
Cloud, infrastructure and security
- Establishment of a stable development and production environment
-
Digital Presence and Brand Strategy
- Brand name and identity development
- Visual identity design (logo, color palette, typography)
- Verbal identity design (tone of voice, communication style)
-
Website planning and design
- User Experience (UX) Planning
- Website Design (UI)
- Infographic Design
-
Development of e-commerce platforms
- Implementation of e-commerce infrastructure
- Development of a product management system
- Integration with back-end systems
- Integration with payment systems
- Development of a system for easy management of "landing" pages
