Strategy

Website planning and design

Website planning and design

We develop next-generation web solutions, built on data-driven and goal-oriented strategies for online presence. Our holistic approach ensures that your brand not only exists online but also grows through an optimized user experience (UX), increased reach, higher conversion rates, and the generation of quality leads.

Related Case Studies


Online presence analysis and strategy

Precisely defined goals and a clear path to achieve them


    • Analysis of existing online presence and digital channels
    • Definition of digital goals and KPIs
    • User experience and behavior research
    • Digital strategy workshops with key stakeholders
    • Planning user journeys and the digital ecosystem

Developing advanced web solutions requires a comprehensive analysis of business processes, user journeys, and key stakeholders. Our team of analysts and digital consultants works closely with your teams to define strategic objectives for your online presence and to shape clear, measurable milestones that lead to their effective realization. 

We use a proven set of effective methodologies, such as in-depth stakeholder interviews, strategic client workshops, and user behavior research. This ensures that your digital strategy is grounded in reliable data, real user expectations, and clearly defined business priorities. 


User experience (UX) research and design

Focus on usability


    • User research and interviews
    • UX workshops and co-creation with clients
    • User journey and information architecture analysis
    • Wireframe design (wireframes)
    • Prototyping and user testing

Successful product design stories always start from in-depth, user-centered analysis and research with the aim of empowering the user experience of the final product. 

This phase includes innovation consulting, client workshops, user interviews, structuring, designing wireframes, and prototype development. Our team of analysts and UX specialists uses advanced collaboration tools that enable us to work closely and dynamically with your teams in real time.


User interface design

Inspiring love for your product


    • Visual user interface design (UI design)
    • Typography
    • Color palettes
    • Visual hierarchy
    • Custom illustrations
    • photography
    • and icons
    • Animations and micro-interactions

User-friendliness is not a coincidence. Our UX design is therefore closely supported by the work of UI designers who not only create a visually refined design for your digital product but also actively monitor user challenges and ensure they are addressed.  

In our design work, we are committed to innovation and excellence, as we believe that typographic perfection, carefully selected photography and illustrations, animations, micro-interactions, and effective use of infographics ensure that the product is not only usable but also loved by users.  


Content creation

Crafting engaging web content


    • Creative web copywriting
    • Editing and content optimization
    • Content translation and localization
    • Design of infographics and multimedia visuals

Our creative team brings your web solutions to life with compelling headlines, persuasive product and service descriptions, and carefully crafted content prepared by our experienced copywriters and editors. For a consistent presence across different markets, we also provide professional translations and content localization.  

We further boost user engagement with video content, dynamic animations, and engaging infographics that transform traditional website reading into an interactive multimedia experience. 


Digital marketing

Connecting online communities with your brand


    • Data-driven digital marketing strategy
    • Search engine optimization (SEO)
    • Content creation and distribution
    • Social media management

Unlock the full potential of your brand with data-driven digital marketing. We analyze captured data and turn it into insights that enable precise targeting, relevant messaging, and effective engagement of your target audience.

Our integrated approach combines SEO, content optimization, and social media management to drive higher visibility, quality traffic, and better conversions. We continuously adjust campaigns based on analytics so they engage users effectively where they actually create their digital experience. 

Let's discuss your project.


Aljaž Česnik
Executive Director

From the Frog Perspective

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The importance of clear copy and instructions on websites

Sebastijan Pregelj


Have you ever landed on a website where you did not know where to click to reach the content you were looking for, how to submit an inquiry, or whether you had successfully placed an order because you received no notification?

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How custom Gutenberg blocks improve website performance and flexibility

Tomaž Favai


Blocks are the fundamental building units of a website. Each block represents an independent element, such as a paragraph, image, gallery, video, or navigation menu. These building blocks can be added, moved, and edited within the visual editor, enabling predictable, simple, and structured page building.

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Digital projects: more than communication, more than IT

Sebastijan Pregelj


Digital projects are a strategic platform that must simultaneously build the brand, deliver an exceptional user experience, and meet the highest technological and security standards.

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Why we decided to partner in creating the Junai brand

Aljaž Česnik


In the business world, specialization is key to success. When everyone contributes their knowledge and experience, a collaboration emerges in which diverse competencies complement each other and come to life as a whole. Such partnerships create an effect that goes beyond the mere sum of individual contributions. This guided us in a strategic partnership with BulkNutrition, with whom we joined forces to create the new Junai.life brand.

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