By May 2025, more than 7.1 million products are listed on the .com portal, representing exceptional growth from the initial 600,000 products in 2019. If all 7,100,000 products were packed in 20 cm-high boxes and stacked one on top of the other, the tower would reach a height of 1,420 kilometers. That is more than 3.5 times farther from Earth than the International Space Station.
To ensure faster responsiveness and a better user experience, in 2024 we separated the .com and .us portals. This strategic move enables tailored tracking of the company's business objectives, along with improved access to data and a more efficient product search path for the U.S. market.
Different users of the platform have specific needs, so we designed flexible functionality with a multi-level user structure that enables different levels of permissions and access.
The main challenge was a comprehensive redesign of the buying journey that goes beyond product innovation. It was necessary to develop intuitive tools and services, available 24/7, and to structure complex expert content into clear and understandable information for different users. A key objective was also an advanced search engine that enables fast product discovery. On the technical side, we had to unify the database and automate the transfer of dispersed data from the information system to the web and other digital tools.
The core of the system is automated synchronization with the ERP system, enabling dynamic and flexible product configuration and agile management of complex projects. Behind the scenes runs a robust, scalable architecture with a range of advanced functionalities, such as a configurator and constructor for integrated architectural lighting solutions, advanced filtering, easy access to key technical information, and a secure multi-level user structure with precise permission management. Daily synchronization of large volumes of data enables data supported decisions.
The luminaire configurator is one of Intra Lighting's intuitive online tools that enables quick and easy customization of lighting solutions to the specific needs of the space and the user. With a few clicks, users can choose among various models, dimensions, light sources, and accessories, with a realistic display of the selected configuration available at all times. The tool thus streamlines the design process and ensures that the final lighting solution meets both the aesthetic and functional requirements of contemporary architecture.
For the most demanding users, we have developed an application that enables the design of complex lighting systems as part of the architecture. It was presented in this video as one of the first tools of its kind—especially in terms of intuitiveness.
The platform has been in dynamic, continuous development since 2019, with a focus on ensuring high availability, robustness, and ongoing upgrades to key functionalities. It is tailored for global growth and complex market requirements, enabling agile responsiveness to changing user needs while ensuring long-term technological stability, high scalability, and business process optimization.
The redesign of the online ecosystem was based on a holistic approach to the digital purchase journey, where we combined innovative products with a simple, intuitive user experience accessible 24/7. We transformed complex content intended for professionals into visually clear and understandable information for end users, mostly architects, designers, and investors. We developed an advanced search tool that combines visual and data aspects and enables fast product search. Key, however, was the establishment of a unified database and the automation of the transfer of fragmented information between the ERP system, the website, and digital tools, which enabled efficient and reliable operation of the entire ecosystem.
