By May 2025, more than 7.1 million products are published on the .com portal, representing exceptional growth from the initial 600,000 products in 2019. If all 7,100,000 products were packed into 20 cm high boxes and stacked one on top of another, the tower would reach as high as 1,420 kilometers. This is more than 3.5 times farther from Earth than the International Space Station.
To ensure faster responsiveness and a better user experience, in 2024 we separated the .com and .us portals. This strategic move enables tailored support for the company's business objectives, improved access to data, and a more efficient search path to products for the U.S. market.
Different platform users have specific needs, so we designed adaptable features with a multi-level user structure that enables different levels of permissions and access.
The main challenge was a comprehensive overhaul of the purchase journey that goes beyond product innovation. We needed to develop intuitive tools and services available 24/7, and connect complex expert content into clear, comprehensible information for different users. A key objective was also an advanced search that enables fast product discovery. Technically, we had to unify the database and automate the transfer of dispersed data from the information system to the web and other digital tools.
At the core of the system is automated synchronization with the ERP system, which enables dynamic and flexible product configuration and agile management of complex projects. A robust, scalable architecture runs in the background with a range of advanced capabilities, such as a configurator and constructor of end-to-end architectural lighting solutions, advanced filtering, easy access to key technical information, and a secure multi-level user structure with granular permissions management. Daily synchronization of large volumes of data enables data driven decisions.
The lighting configurator is one of Intra Lighting’s intuitive online tools that enables fast and easy customization of lighting solutions to the specific needs of a space and its users. With just a few clicks, users can choose between different models, dimensions, light sources, and accessories, while a realistic preview of the selected configuration is available at all times. The tool thus simplifies the planning process and ensures that the final lighting solution meets both the aesthetic and functional requirements of contemporary architecture.
For the most demanding users, we developed an application that enables the design of complex lighting systems as part of the architecture. As one of the first tools of its kind - especially in terms of intuitiveness - it was presented in this video.
The platform has been in dynamic and continuous development since 2019, with a focus on ensuring high availability, robustness, and ongoing enhancements of key functionalities. It is tailored for global growth and complex market requirements, enabling agile responsiveness to changing user needs while ensuring long-term technological stability, high scalability, and optimization of business processes.
The overhaul of the web ecosystem was based on a holistic approach to the digital purchase journey, where we combined innovative products with a simple, intuitive user experience available 24/7. We transformed complex content intended for professionals into visually clear and comprehensible information for end users, mostly architects, designers, and investors. We developed an advanced search that combines visual and data aspects and enables fast product discovery. The key was the establishment of a unified database and the automation of the transfer of dispersed information between the ERP system, the web, and digital tools, which enabled efficient and reliable operation of the entire ecosystem.
