Process digitization and resource planning at the fastest-growing optical retailer in Slovenia

Establishing an automated and scalable business model 

The main challenge in a market dominated by traditional opticians and the established habits of people who wear glasses was to set up a modern optical retailer that, in the initial phase, would enable growth without the need for a larger headcount. The goal was to create a business model based on automation and digitization. This would allow the company to operate lean while being prepared for scalable expansion without significant staffing burdens. 

Automation for efficient processes 

In Della Spina's eyewear purchasing process, every step is deliberately digitized. Automation and digital management enable the company to deliver a reliable and affordable service. Without time-consuming and repetitive administrative tasks, employees can fully focus on their professional mission: creating an excellent user experience and providing personalized advice to customers. 

Growth is built on customer trust 

A solid 25% of users buy two of the three pairs they receive for a free at-home try-on, which indicates a high level of customer trust and satisfaction. By staying flexible to the market and continuously tracking customer needs, the company is successfully increasing sales while building lasting relationships that drive repeat purchases and referrals. To reach people with more traditional habits, they opened stores in Ljubljana and Maribor, where customers can also try on glasses in person.  

With digitization, automation, and the implementation of the Odoo ERP system, Della Spina has established a lean, scalable, and user-friendly operation. Paperless processes, automated order management, and convenient at-home try-ons have enabled an outstanding user experience and above-average sales results. By adding physical optician stores in Ljubljana and Maribor to its online store, the company has become one of the most competitive optical retailers in Slovenia.