Process digitalization and resource planning at the fastest-growing optical retailer in Slovenia
- CLIENT
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- Della Spina OU
- Estonia
- Slovenia
- YEAR OF IMPLEMENTATION
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- 2019
Project in numbers
Della Spina achieves exceptional results with an innovative at-home try-on model for glasses. As much as 25 % of customers purchase two of the three pairs of glasses, and 5 % purchase all three.
Glasses you order today can be picked up tomorrow, as the processes are fully automated, ensuring fast, accurate and efficient service.
The company is recording annual growth between 25 and 30%, which clearly reflects the success of its innovative at-home eyewear try-on service and the high level of customer satisfaction and trust.
Challenge
Establishing an automated and scalable business model
The main challenge in a market dominated by traditional opticians and the established habits of people who wear glasses was to establish a modern optical practice that, in the initial phase, would enable growth without the need for a larger workforce. The goal was to create a business model based on automation and digitalization. This would allow the company to operate leanly while being prepared for scalable expansion without major staffing burdens.
Our solution
Automation for efficient processes
In the purchasing process for Della Spina eyewear, every step is thoughtfully digitized. Automation and digital management enable the company to deliver a reliable and cost-effective service. Without time-consuming and repetitive administrative tasks, employees can fully dedicate themselves to their professional mission, namely creating an excellent user experience and providing personal advice to customers.
Efficient ordering through the configurator and shopping cart
The online purchase of glasses takes place via the shopping cart, and for a better user experience we have also added a configurator. The user first selects the frames they want to try at home free of charge, then enters the details for lens manufacturing: prescription (diopters) and pupillary distance (PD). This can be done via an online form or by simply uploading their doctor's prescription.
Speed and accuracy with the modular Odoo ERP system
With the introduction of the modern, modular Odoo ERP system, the company Della Spina has completely automated the entire ordering process. After the data is entered—either online or at the optician’s—the lenses are manufactured by machine, the glasses are assembled, and the order is shipped, all without manual intervention. In addition, the entire process is paperless, enabling fast, accurate, and efficient order processing and contributing to a seamless user experience.
- A User who orders glasses
- B Online store
- C Physical store (optician)
- D Purchase
- E Odoo ERP system
- F Manufacturing of lenses and frames
- G Ordered package with three different frames already fitted with lenses for a free at-home trial - delivered within one day
Growth is built on customer trust
A solid 25% of users purchase two of the three pairs of glasses they receive in the free home trial, which indicates a high level of trust and customer satisfaction. By adapting to the market and continuously monitoring customer needs, the company is successfully increasing sales while building lasting relationships that drive repeat purchases and referrals. To reach people with more traditional habits, they opened two branches in Ljubljana and Maribor, where customers can also try on glasses in person.
Results
Della Spina has, through digitalization, automation, and the implementation of the Odoo ERP system, succeeded in establishing lean, scalable, and customer-friendly operations. Paperless processes, automated order management, and convenient at-home eyewear try-ons have delivered an exceptional customer experience and above-average sales results. By complementing its online store with optical stores in Ljubljana and Maribor, the company has become one of the most competitive optical retailers in Slovenia.
Client testimonial
Exceptionally good at taking a holistic view of the system and at finding good solutions. The hardest thing is to make something complex simple. For users, as well as for the company from a technology standpoint. Humanfrog achieved this.
Marin Medak
Director
Della Spina
Partners and Integrations
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- Odoo ERP
Scope of our work
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Cloud, infrastructure and security
- Centralized hosting in the Humanfrog environment
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Business strategy planning
- Business process analysis and preparation of proposals for digital business transformation
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Innovation and Technology Consulting
- Implementing an API-first architecture as the foundation for long-term technological adaptability
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Development of e-commerce platforms
- Development of a modern e-commerce platform
- Integration with the Odoo ERP system
