Visual identity for the gaming world
- CLIENT
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- Bitset d.o.o.
- Slovenia
- YEAR OF IMPLEMENTATION
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- 2021-2022
Challenge
A brand that will live as part of the gaming community
The client, a company known as a supplier of computer equipment in more than 30 countries, decided to develop a dedicated product line for gamers. The story began with the sale of specialized chairs for them, but they soon added other products to the range: primarily mice and keyboards. The need for a modern brand that would - in a fairly saturated market segment - live as part of the gaming community was growing as a result.
Our solution
Strategic approach to brand identity
With analysis and mapping of other market players, we designed the go-to-market strategy for our new brand. Our goal was to get into the mindset and purchasing preferences of the target group - all, of course, with the aim of addressing it as directly as possible and thus positioning ourselves alongside the established brands that dominate the gaming equipment market. Or perhaps even surpass them.
Visual identity for a visually discerning gaming community
In the next phase, we translated the strategic starting points into several design concepts, from which the "little gremlin" (as we call it internally) emerged. A mark that is in fact a mascot, which became an integral part of the logo, the primary brand element.
The Byte Zone wordmark then came together almost by itself with the emergence of the "little gremlin". A brand was born that not only lives as a cult part of the gaming environment, but can also be used across various digital and print media.
The path to the cult-favorite Byte Zone "little gremlin"
The creative process that led to the mark - or mascot, if you prefer - was, of course, not an entirely straight road. We arrived at the selected solution through sketching and creating alternative proposals, each of which we then evaluated from both a strategic and an identity standpoint.
The logo comes to life in practice
For the brand to live its life in the market, we naturally had to equip it with documentation - guidelines for using the visual identity, and we also designed its core applications.
At the heart of the visual identity are certainly the product graphics, as our mascot features on mice, keyboards and chairs in online and physical stores across Europe, and of course the packaging for these products.
Corporate Visual Identity Guidelines - the path to consistent brand use
The face of the brand should not change if we want it to remain recognizable, especially in the long term. That is why we developed brand identity guidelines, a document that precisely defines the permitted (and, yes, the prohibited) uses of the logo, the color scheme, and layout rules.
From packaging to POS displays
In addition to product graphics, printed materials, and packaging, we also designed a POS presentation system for "corners" in physical stores, at trade fairs, or at gaming events.
Results
Byte Zone has become an extremely popular brand within the gaming community, and in some markets it certainly ranks among the leading players. We are particularly pleased to see that video game players look truly proud when our "little gremlin" lights up on their gaming mouse.
Client testimonial
Excellent project and an excellent team! Aljaz and the team convinced us even before the project started with their vision and ideas, and the final product is excellent, as was the collaboration itself.
Leon Balant Marčič
Executive Director
ByteZone / Bitset d.o.o.
Scope of our work
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Digital Presence and Brand Strategy
- Strategic market analysis and brand positioning
- Brand identity development
- Corporate visual identity design
- Packaging design
- Product graphics design
- Printed materials design
- POS materials design
