Related Case Studies
Brand analysis and strategy
Laying solid foundations for brilliant creativity
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- Comprehensive brand and target-audience analysis
- Definition of brand identity and values
- Market positioning and competitive analysis
- Brand architecture design
We believe that the brand is the central building block of your customer experience (CX), so even before the creative process begins, we conduct an in-depth analysis of your brand and its target audiences.
Using a data-driven strategy, we analyze your products and services, users, and other stakeholders. Based on these insights, we define your brand identity and its market positioning, conduct competitive analysis and trend analysis, and design a brand architecture that enables clear differentiation of products, even when they fall under the same umbrella brand.
Identity
We create brands that become part of everyday life
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- Development of brand name and slogan
- Logo and corporate visual identity (CVI) design
- Development of the brand’s visual and verbal tone
- Creation of corporate visual identity guidelines
- Testing and adapting the identity for different markets and contexts
With a strong portfolio of successful brands, many of which we have designed entirely from scratch, we are your optimal partner for developing an identity that will inspire, stand out, and build long-term recognition.
Our creative team, made up of designers and copywriters, always aligns its creativity with your strategy and business objectives. We make sure your brand name, logo, and corporate visual identity are unique, adaptable, and recognizable, and that they communicate their message effectively. Not only to minds, but also to the hearts of your customers.
Packaging and print design
Your brand across all touchpoints
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- Copywriting
- Graphic design
- Infographic planning and design
- Production of printed materials
You may know us as a provider of web solutions, but our multidisciplinary team also brings extensive experience in graphic design and content creation for traditional media, from packaging, brochures, and catalogues to signage systems and printed materials.
With deep expertise in copywriting, typography, illustration, infographics, photo editing, and print production, we are your ideal partner for transforming your brand’s visual identity at all key user touchpoints.
Video and animation
We put your brand in motion
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- Script and storyboard
- Animation
- Video editing
Most of the brands we co-create also gain their moving dimension. Video content and animations, from TV commercials to explainer videos, make your product or service easier to understand, more connected with users, and ultimately more popular.
Our creative team brings your brand to life dynamically through scripting, motion graphics, 2D or 3D animation, and a comprehensive video production process, from concept and shoot organization to advanced post-production.
From the Frog Perspective
Tamara Žnidar Česnik
Today we encounter AI at every turn. Someone posts an ad that looks “wow,” while someone else posts an ad that already makes you a bit uncomfortable after the first scroll. Then we often hear: “AI is bad.” AI itself is neither good nor bad.
Sebastijan Pregelj
Have you ever landed on a website where you did not know where to click to reach the content you were looking for, how to submit an inquiry, or whether you had successfully placed an order because you received no notification?
Sebastijan Pregelj
Digital projects are a strategic platform that must simultaneously build the brand, deliver an exceptional user experience, and meet the highest technological and security standards.
Matjaž Tomažič
A brand is the heart of a company's communications, and that communication will be significantly more effective if we build a personality for the brand that customers and other stakeholders will recognize at every touchpoint. I prepared a talk on this in June of this year for representatives of companies participating in the Competence Center for Design Management 4.0 (KCDM 4.0).
Aljaž Česnik
In the business world, specialization is key to success. When everyone contributes their knowledge and experience, a collaboration emerges in which diverse competencies complement each other and come to life as a whole. Such partnerships create an effect that goes beyond the mere sum of individual contributions. This guided us in a strategic partnership with BulkNutrition, with whom we joined forces to create the new Junai.life brand.
