Humanfrog's presentation at the KCDM training: Brand personality across all touchpoints
Matjaž Tomažič
A brand is the heart of a company's communications, and that communication will be significantly more effective if we build a personality for the brand that customers and other stakeholders will recognize at every touchpoint. I prepared a talk on this in June of this year for representatives of companies participating in the Competence Center for Design Management 4.0 (KCDM 4.0).
