Planning and Design

Imagine a completely ordinary situation. You step into an elevator; in front of you is a panel with floor numbers. Do you know how to use it? Of course you do. And that is exactly why today I am writing an ode to the elevator—the simplest user interface. The elevator’s user interface, if those few numbers can even be called that, exhibits the highest possible degree of intuitiveness—a quality for which almost no prior learning is required.

Have you ever found yourself on a website where you did not know where to click to reach the content you were looking for, how to submit an inquiry, or whether you had successfully placed the order because you received no notification?

Blocks are the fundamental building blocks of a website. Each block represents an independent element, such as a paragraph, image, gallery, video, or navigation menu. These building blocks can be added, moved, and edited within the visual editor, enabling predictable, simple, and structured page creation.