Planning and Design

Imagine a completely everyday situation. You step into an elevator; in front of you is a panel with the floor numbers. Do you know how to use it? Of course you do. And that is exactly why today I am writing an ode to the elevator—the simplest user interface. The elevator’s user interface, if we can even call those few numbers that, offers the highest possible degree of intuitiveness—a quality for which prior learning is hardly necessary.

Have you ever landed on a website where you did not know where to click to reach the content you were looking for, how to submit an inquiry, or whether you had successfully placed an order because you received no notification?

Blocks are the fundamental building units of a website. Each block represents an independent element, such as a paragraph, image, gallery, video, or navigation menu. These building blocks can be added, moved, and edited within the visual editor, enabling predictable, simple, and structured page building.